Every coach you’ve ever worked with has started with the business and treated the founder as a variable to optimize. They looked at your offers, your content, your conversion rates, your positioning. They gave you a better strategy for the machine. Nobody looked at who was running it.
That is what this is.
Your business is not broken.
It is built around an outdated version of you.
What happens when the business succeeds and you still feel like something is missing?
You've done the work.
And something else is happening underneath it. Something you have not had language for. The version of yourself that built this business, the one who white-knuckled through the early years, made herself palatable, built the offer that would sell, showed up the way the market expected, that version of you worked. She got you here.
She is also no longer who you are.
The courses. The masterminds. The coach who handed you the content calendar, the launch sequence, and the advice to optimize your funnel. And some of it worked. You have a business. Revenue. A team. Maybe even a reputation.
And you are still the one who cannot leave, cannot rest, and cannot disappear for ten days without something breaking.
But the business doesn’t know that yet. It’s still running on her. Your offers are still shaped around her constraints. Your content still sounds like her careful, considered, strategic voice. Your pricing still reflects what she thought she could charge. And every time you try to update any of it, you run into a wall you can’t explain.
You have never said that out loud in a professional context. You have said you need better positioning. A clearer message. A lighter business model. Those are all true. They are also the surface of the thing. Underneath them is a question that has been getting louder: what happens when the business succeeds and you still feel like something is missing?
She works at the identity layer, the strategy layer, and the energetic state the founder is operating from, simultaneously. Not because it sounds compelling, but because after two decades of watching founders rebuild the same business over and over, she understands why strategy alone never holds. She is trained in Reiki, NLP, Human Design, Gene Keys, and heart-brain coherence. The foundation has to be right. And the foundation is always the founder.
The Brand Influence Codex is a four-quadrant brand positioning methodology that excavates Mastery and Credibility, Essence and Humanity, Origin Story and Lived Wisdom, and Unfair Advantage and Genius. Lumis is the AI tool she built on top of it. No one else is running this excavation process. No one else has this methodology. No one else is doing this at the intersection of strategy, identity, and energetics, with the receipts of a nine-million-dollar build and exit behind it.
Suz has been where you are.
NOT METAPHORICALLY. SPECIFICALLY. SHE BUILT A $9 MILLION BEAUTY BRAND FROM ZERO BUSINESS EXPERIENCE, SOLD IT, HAD MORE MONEY THAN SHE HAD EVER SEEN, AND FELT THE POOREST SHE HAD EVER FELT IN HER LIFE. SHE SPENT 11 YEARS WHITE-KNUCKLING THROUGH THE BUILD. THE MOMENT IT WAS OVER SHE UNDERSTOOD SOMETHING THAT CHANGED EVERYTHING SHE HAS DONE SINCE:
“The block in the business is almost always the belief in the founder. Clear that, and the strategy becomes obvious.”
That is not a philosophy she developed in a coaching certification. It is a conclusion she arrived at after building and selling a real company, launching a mentorship business that crossed six figures in six months, and working inside 10,000+ founder businesses over 25 years.
Your content performs. You hate almost all of it. Whether you are writing it yourself or approving what your team creates, it is still running on a version of you that no longer fits. The brief you hand them. The posts you approve. The voice they are executing. All of it is still shaped by who you had to be to build this. And every time something goes out that does not feel true, you feel it. Even if no one else does.
You say you need a lighter business model. Recurring revenue. Better boundaries.
What you actually need is to stop running a $1M+ business through a version of yourself that no longer exists.
The business works. You are just tired of being the thing that makes it work.
A peer said something to you recently. Something like: "You're so good at what you do, why don't you seem more excited about it?" You laughed it off. You have not stopped thinking about it.
What you actually need is for someone to look at you — not the business — and tell you what they see.
You built something serious. And you have started to hate it a little.
The business looks successful from the outside. From the inside, something is off and you cannot name it precisely. You have tried strategy. You have tried systems. You are still circling back to the same friction.
They have been solving the wrong problem. Every room they paid to be in started with the business. Nobody started with the founder. That is a different problem. And it requires a different solution.
What both founders share.
-RENATA
"Susan didn't dish out generic advice — she tailored everything to match how I actually think and work. Having her by my side facilitated personal and business growth in ways I didn't even know I needed.
I've gained clarity on my goals, executed things I'd been putting off for years, and tackled unexpected challenges with confidence. I've started to create the freedom in my business I was always craving but didn't know how to achieve."
"I've started to create the freedom in my business I was always craving but didn't know how to achieve."
What Luminary actually is.
Luminary is six months of working directly with Suz. Her complete attention on your brand, your business, and the founder underneath both. It starts where every other strategist stops, at the belief running the business, and builds outward from what is actually true about who you are now.
The excavation is not the destination. It is the foundation. Once the founder is clear, the work becomes architectural. Offer suite. Brand positioning. Revenue model. Business design. Everything built to hold who you actually are now, not who you had to be to get here. This is strategy. It just starts in the right place.
You are operating from the new foundation now. And this is where it gets tested. The old patterns resurface. The old way of running the business pulls. The version of you that built this knows exactly how to convince you to go back to what worked before. These sessions are where Susan holds the line with you. Anchoring the new identity against the gravity of the old one. Catching drift before it compounds. This is not the quiet phase. This is where the work becomes permanent.
Months 5–6:
The Integration
Now that the founder is clear, you build. Offer suite. Brand positioning. Business model. Profit ecosystem. These sessions are directive and hands-on. Suz is designing alongside you, rolling up her sleeves on the actual work, not handing you a framework to implement alone.
Months 3–4:
The Architecture
Suz is not coaching here. She is reading. Diagnosing. Naming what you cannot see because you are too close to it. The Sphere of Influence is fully opened across all four quadrants. You bring what is alive. She brings the Codex lens and 25 years of pattern recognition. By the end of this phase, you will understand the founder underneath the business in a way you never have. That is the foundation everything else is built on.
Months 1–2:
The Excavation
Custom-built for you. Your voice. Your Genius Statement. Your Brand Positioning Statement. Your movement keyword. Your villain. Your rallying cry. The north star for every piece of content, every offer description, every sales conversation you have going forward.
The Codex Positioning Blueprint
A complete, documented mapping of all four Codex quadrants, Mastery and Credibility, Essence and Humanity, Origin Story and Lived Wisdom, Unfair Advantage and Genius, built with Suz across the first two months. A living document that becomes the reference point for every brand and business decision you make from this day forward. Your inner empire, in writing.
The Full Sphere of Influence Excavation
Before your first session, you complete a full Sphere of Influence excavation with Lumis, Suz's AI brand thinking partner built entirely on the Codex methodology. The output arrives with Suz before you ever meet. Session one starts underneath the surface layer. She already knows what you named. And more importantly, what you skated past.
The Lumis Pre-Work
You are investing in six months of someone's complete attention. And you are walking away with work that is specific, documented, and built around who you actually are. This is not a library of frameworks. It is not information. It is architecture.
What’s Included.
Lumis, the Revenue Autopsy, the Brand Archetype tool. The full ecosystem, available throughout the engagement and beyond. Lumis access is distinct because she is trained on the Codex, which means she already knows your methodology, your positioning, and the full four-quadrant map of who you are. She is available any time you need to stress-test a decision, draft something in your actual voice, or articulate something you have been circling but cannot quite land. The thinking partner that holds your full Sphere, available between every session.
The Full Dame + Heart Ecosystem
Full audit and redesign of your offer suite and revenue model, mapped to your actual genius. What stays. What gets cut. What gets repriced. What new offer is sitting in your genius that you have been giving away for free. The outcome is a business that generates revenue without requiring your body to be on the clock constantly.
The Profit Ecosystem Redesign
How the positioning translates into content strategy, visual identity direction, messaging frameworks, and audience communication. The underlying architecture that makes every piece of content faster, more magnetic, and more specifically yours. The document your team executes from. The brief that stops you from having to re-explain yourself every time something new gets built.
The Brand Architecture Document
Six total. One per month. A custom audio experience built by Suz after each session, for exactly where you are in that month. A neurological reset for the specific belief, resistance, or transition you are moving through right now. Built from what Suz heard in the session, underneath what was said. Some months eight minutes. Some months twenty-five. Always specific. Always yours.
The Monthly Rewire
Direct access to Suz throughout the full six months. Not for quick questions. For the moments that cannot wait for a scheduled session. When a belief is blocking a decision. When resistance shows up before a launch. When something shifts and needs to be named before it compounds. This is where a significant amount of the real work happens.
The Signal · Voxer Direct Line
Two sessions per month. Six months. Twelve sessions total.
Plus Voxer access Monday–Thursday throughout.
Applications are reviewed within 48 hours. Luminary accepts a maximum of five clients at any time. If you are the right fit, a discovery call follows. If you are not, you will know that too. Suz will tell you where to start instead.
At month two, after the Excavation phase is complete and the founder is clear on who she actually is now, Susan curates a full Brand Expression Weekend in Denver, Colorado. Three nights. Two days together.
A car meets you at the airport. The hotel is handled. Every meal is intentional. Every element of the experience is designed around you. Not a group. Not a theme. Not a retreat agenda. This is a private, curated translation of everything uncovered in the first two months into physical reality.
Luminary Platinum • $30,000
Everything in Luminary Signature, plus this.
SIX MONTHS. TWELVE SESSIONS. VOXER ACCESS MONDAY-THURSDAY. THE FULL DELIVERABLES STACK.
PLUS THE BRAND EXPRESSION WEEKEND IN DENVER.
Payment plan available. Details shared on the discovery call.
You are doing a million or more a year. That is roughly $83,000 a month. If you have been operating even 20% misaligned with who you actually are, wrong-fit clients, offers that feel off, content you delete before you post, decisions made from an outdated version of yourself, that is $16,000 a month in friction. In six months that is $100,000 of friction you have been paying to keep in your business. The investment is not the cost of working with Suz. It is the cost of stopping the leak.
Luminary • $20,000
The Investment
Six months. Twelve sessions. Voxer access Monday–Thursday. The full deliverables stack above.
Payment plan available. Details shared on the discovery call.
A full brand shoot with a curated photographer. Visual direction built entirely from your Sphere of Influence work. The locations, the shots, all of it rooted in who you actually are now, not the polished professional version you have been performing.
This is the moment the inner work becomes visible. Who you are becomes what the world sees.
It is not a retreat. It is not a group experience. There is nothing else like it at this level.
The application takes 10 to 15 minutes. It asks you to name what is actually happening in your business. The real version. The one you have not said out loud in a professional context yet. Founders who rush through it are not the right fit. That is the first filter.
If your application resonates, Suz will reach out within 48 hours to schedule a discovery call. That call is not a sales call. It is a diagnostic. Before she shows you what she thinks is possible, she will share what she is already reading from everything you have told her. She will name something true about you that you have not said out loud yet. If that does not happen, if you leave the call without feeling seen, Luminary is not the right container. And Suz will tell you that directly.
THERE IS NO SALES PAGE THAT CLOSES LUMINARY. THERE IS A PAGE THAT FILTERS FOR FIT, WHICH IS WHAT YOU ARE READING, AND THEN AN APPLICATION, AND THEN A CONVERSATION.
How this works.
This is not for everyone. It is designed that way.
That is the tell. If you have implemented correctly and you are still circling back to the same friction, the problem is not your execution. It is what you are executing from. Every strategy you have implemented was built on the version of yourself that built this business. That version is no longer who you are. Luminary does not give you a better strategy. It builds a new foundation for the one you already know how to execute.
"I've tried strategy. I've tried systems. I'm still here."
There is almost never a right time to do the work that costs the most to avoid. The founders who are right for Luminary do not need to be convinced. If you are reading this and something is landing, that is not the page. That is recognition. Trust it.
“I’m not sure this is the right time.”
Luminary produces specific, documented outputs. Positioning blueprint. Offer suite redesign. Brand architecture document. Profit ecosystem redesign. The excavation that precedes the strategy is what makes the strategy hold. Strategy built on an unexcavated founder always has to be rebuilt. You have experienced this. The Codex fixes the sequence, not the category.
“I don’t need mindset work. I need strategy.”
You are right. And the reason they did not fix it is that every room you have been in started with the business and treated the founder as a variable to optimize. They gave you better strategy for the machine. Nobody looked at who was running it. That is a different problem than anything you have paid to solve before. And it requires a different solution.
“I’ve been in expensive rooms. They didn’t fix it.”
Questions from Around the Table
It is. Most founders at your level spend $25,000 to $50,000 a year for a seat in a mastermind room. This is six months of Suz's complete attention on your specific situation, using a methodology she wishes she had when she was building her own nine-million-dollar brand, and has since proven inside the businesses of founders generating millions. Five clients. That is it. The access is real.
“$20,000 is a significant investment.”
The founder who is right for Luminary doesn’t need to be convinced.
SHE NEEDS TO BE GIVEN PERMISSION TO STOP SETTLING FOR A BUSINESS THAT PERFORMS WELL ON PAPER AND COSTS HER SOMETHING SHE CANNOT QUITE NAME.
She didn't build an empire to prove she could. She dismantled the need to prove anything. And that is when everything changed.
Five spots. Six months. No exceptions to either.
