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GET LUMIS FOR $127

Lumis excavates all four quadrants of who you actually are and hands you the brand positioning, the voice, and the content strategy that has been sitting underneath the version you have been performing.

You've been editing out the most profitable parts of yourself.

 Built on the Brand Influence Codex methodology. Available on ChatGPT and Claude. Yours forever.

Lumis · Your Brand & Soul Excavation Partner

You know more than you are saying. You have built more than you are showing. Every time you sit down to write your bio, describe your offer, or explain what you do, it comes out sounding like everyone else in your space.

You know what you do. You have been translating yourself into language you think the market wants to hear instead of language that is actually yours.

The most profitable version of your brand is the unedited one. Lumis finds it.

Sharp. Warm. Built to Illuminate.

The block in your business is almost always the belief in the founder. Clear that, and the strategy becomes obvious.
— Susan Hay

WHEN ALL FOUR QUADRANTS ARE ACTIVATED, YOUR BRAND DOES NOT JUST COMMUNICATE. IT RESONATES. WITH EXACTLY THE RIGHT PEOPLE.

The thing you do so naturally you have stopped counting it as a skill. The capability that sits at the intersection of everything else, and is almost always the most valuable and most undersold thing about you.

Unfair Advantage & Genius

Where you came from, what it cost you to get here, and what you understand on the other side that nobody else quite does. The pain that became perspective. The initiation that became the medicine. That level of conviction does not just tell people what you do. It moves them toward you before you have made a single offer.

Origin Story & Lived Wisdom

The parts of you that make your brand magnetic. Your energy, your paradoxes, the way you see the world differently. This is what makes someone feel like they already know you before they have met you.

Essence & Humanity

What you know, what you have built, and what you have earned the right to say. Most experts undersell this quadrant because they have stopped seeing their own expertise as remarkable. Lumis surfaces it.

Mastery & Credibility

Four quadrants.
One complete you.

96% OF EXPERTS WHO COMPLETE A FULL SPHERE OF INFLUENCE EXCAVATION REPORT BEING ABLE TO DESCRIBE WHAT THEY DO CLEARLY FOR THE FIRST TIME.

03.

The average expert spends that much time per month writing content that does not convert. The strategy is often sound. The positioning underneath it has not been excavated.

22+ hours.

02.

The quadrant most experts skip entirely because they have been told their personal history is not relevant to their business.

30% OF YOUR BRAND'S CONVERSION POWER LIVES IN YOUR ORIGIN STORY AND LIVED WISDOM

01.

What gets missed when you stay edited.

GET LUMIS FOR $127

Clear that, and the strategy becomes obvious.

The block in your business is almost always the belief in the founder.

She is here when you need her.

One conversation. Complete excavation. Everything you walk away with:

Lumis is a thinking partner, available every time you need to articulate something, stress-test an idea, or find the language for what you have been carrying but could not quite say.

WHAT YOU GET BACK

Come back to her any time the business evolves and you need to go deeper.

Yours forever. Available on ChatGPT and Claude.

A complete internal compass for every piece of content, every offer description, every sales conversation you have going forward.

Your Brand Positioning Statement

02

The one-sentence articulation of what only you do and how you do it. The line that stops people mid-scroll.

Your Genius Statement

01

Credential-forward. Citable by AI. Written in your voice from what is actually true about you.

Your 150-Word About Me

03

Three angles that are specific to your methodology and impossible for anyone else in your space to replicate.

Your Signature Content Angles

04

The phrase that becomes your rallying cry. The thing people repeat when they describe you to someone else.

Your Line to Remember

05

A personalized content plan across the Four Content Frequencies, built from your excavation and from what is actually true about you.

Your 30-Day Content Plan

06
→ GET LUMIS FOR $127

Two ways in. One excavation.

Lumis lives where you already work. No new platform to learn. No login to forget.

START WITH CHATGPT

Available on ChatGPT. If you are already in the ChatGPT ecosystem, Lumis works there too. Same methodology. Same four quadrants. Same deliverables.

OPTION 2 · ChatGPT — Start Right Now
START WITH CLAUDE

Available at claude.ai. The recommended experience. Lumis on Claude delivers the most complete excavation — longer responses, deeper follow-up questions, and the full Sphere of Influence Blueprint in a single conversation.

OPTION 1 · Claude
The Full Experience

Both versions include a setup guide delivered immediately after purchase. The full excavation takes one focused conversation. Most experts complete it in under 90 minutes.

Built a $9 million beauty brand. Sold it. Worked with 10,000+ founders. Always checks the founder first.

 I built Lumis because I kept seeing the same thing in every person I worked with. They were describing themselves at the level of the category instead of at the level of their actual genius. They were using the same language as everyone else in their space. Nobody had ever asked them the right questions.

Lumis asks the right questions. All of them. In the right order.

She is built entirely on the Brand Influence Codex, the same methodology I use with every private client, every group cohort, every retreat. Lumis makes the excavation available to you right now, on your timeline, for $127.

I built her so that no one has to stay edited any longer than they choose to.

Suz, in her own words.

MEET Susan

-Susan Hay

Business & Brand Strategist · Founder of Dame & Heart

→ Get Lumis for $127
→ Get Lumis for $127

Copy. Paste. Go.

Already inside the Brand Influence Codex ecosystem?

Lumis is the prerequisite for the Brand & Business Accelerator.  Arrive with your Blueprint in hand.

The unedited version of you is the most profitable one. Lumis finds her. You take it from there.

$127. Yours forever. Available on ChatGPT and Claude.